This is a sponsored post for Always.
This month Always has released a new Live #LikeAGirl video. The new video focuses on the very real issue of period poverty in the United States.
You all know me. I don’t typically write blog posts about advertising campaigns. But the Always Live #LikeAGirl at Walmart is far from a typical advertising campaign.
The Always Live #LikeAGirl campaign does an excellent job of bringing important women’s issues to light, and getting us talking about them.
Read on for more information on the Always Live #LikeAGirl campaign as well as a chance to view the new must-see Live #LikeAGirl video — not to mention more childhood pictures of yours truly.
The Always Live #LikeAGirl Campaign
Chances are you have seen the first Live # LikeAGirl Video. If not, allow me to summarize it for you:
The first video shows participants– both males and females — being asked to run, throw, and fight. We watch as the participants go on to demonstrate typical running, throwing, and fighting.
Then, the participants are asked to demonstrate the same actions…. but “like a girl.” For example, “run, like a girl”. The participants go on to demonstrate less-than-perfect running, throwing, and fighting.
But, there was an exception. When girls who hadn’t yet gone through puberty were asked to complete actions “like a girl,” they responded by demonstrating their best example of those same actions.
The video does an excellent job of illustrating the drop-in confidence girls experience as they go through puberty, and brings to attention the need for us to empower young girls so that they remain confident throughout puberty — and beyond.
Redefine “like a girl”
In order to do this, we need to change the meaning of “like a girl”.
“Like a girl” shouldn’t be an insult, or insinuating doing something less-than-perfectly.
Being a girl is not something to be ashamed of. Young girls need to know — and believe — that they are amazing and can do anything they set their mind to.
“Like a girl” should be a term of empowerment.
Empower Young Women
A great way to help build confidence in young girls is to encourage them to pursue activities that they love.
Whether those activities are sports, music, art, fishing, or climbing trees, it is important for young girls to participate in activities that they are passionate about.
Being a part of something that they are passionate about helps young girls build confidence and embrace every part of their womanhood – including their periods!
The New Always Live #LikeAGirl Video
Have you seen the new Always Live #LikeAGirl video?
If not, go ahead and watch the powerful video now:
With 1 in 5 girls lacking access to period products, many girls have to miss out on school, sports, and other activities each month when they have their periods.
This statistic is devastating. No young girls should have to miss out on school or activities that they love because their families can’t afford pads.
Having to miss out can clearly lead to a drop in confidence — as well as a negative association with what it means to be a girl.
Going through puberty and all the changes that come along with it is difficult enough. The last thing girls should have to be dealing with during this time is a lack of access to period products as well.
In an effort to help #EndPeriodPoverty, Always and Walmart are donating a year’s supply of period products to 50 teams in 50 states.
Knowing how committed Always is to empowering young girls and working to help end the confidence drop that takes place during puberty makes me proud to be an Always customer.
Please consider sharing the Always Live #LikeAGirl video with your friends on social media to help spread the word about this important issue.